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Reinventing The Wheel

Behind the scenes with Bike Engineers and Entrepreneurs. Fortified Bicycle Alliance.

WANTED: Hemingway without the guns or booze…to be our next Content Marketing Manager

Hemingway Wanted

Our Mission

A few summers ago a friend’s bike light was stolen off his handlebars. Riding home that night a car smashed into him.

We’re a team of MIT entrepreneurs and engineers who made the world’s first anti-theft bike lights and have over 20,000 customers in 100 countries. Now we are pioneering a new category: MIT-engineered, City-Proof bicycle gear that is on track to become the new standard for urban cyclists.

This is one of our most recent product launches. The 2-min video is fun to watch.

In just two years we’ve built a following of thousands of city cyclists who we empower to bike with confidence, everyday. Now we need the right person to take this business and run with it!

Your Mission

Designed for rising professionals with gobs of raw talent and ambition, the Marketing marketing manager position requires a rockstar marketer who can serve as copywriter, blogger, social media maven, and PR manager.

Required Characteristics:

  • You’ve made incredible things happen – Facebook + Twitter a must, entrepreneurship a plus.
  • Sense of humor – We laugh a lot. You should, too.
  • Self-confidence – Nobody needs to tell you you’re awesome.
  • Problem solving skills – If the business is growing, fires will happen.
  • Attention to detail – Managing hundreds of pieces of content requires organization and focus.
  • Integrity – We are honest with our customers and each other.

You must be able to hold your own in a verbal or (social network) exchange, think on your feet, and delight our customers without being micro-managed. We will coach you, but your drive will ultimately ensure your success.

What You Will Do

The job is split between creating new content to post, growing our social presence, and interacting with customers online.

Daily Activities

  • Planning new content for blogs, social media, and our website
  • Creating and posting content
  • Responding to customers on all of our social channels with lightning-quick speed and even quicker wit
  • Advising executive management on growth strategies
  • Implementing growth strategies
  • Outreach to PR contacts for product reviews and general press

Basically, this an awesome opportunity to be the voice of a creative, fast-moving company. In compensation for all your hard work, you will earn a competitive salary, performance-based bonuses.

Please apply with a cover letter that is highly specific to the job posting. Otherwise it will be ignored. SHOW US that you are special.

About Fortified:

We’re MIT grads who love building and love biking. Recognizing that bike gear isn’t built for true city cyclists, we build anti-theft bike accessories for urban bikers. Please join us at Contact tivan at fortifiedbike dot come


Take a Sneak-Peak at our Newest Toy

Dearest Cycling Friends,

It’s been far too long since our last chat. Have you been working out? You look fantastic.

Now that the snow has melted and cycling season is in full-force, we wanted to give you a few updates on what the world’s toughest bike company is up to.

  1. The Aviator and Afterburner have lived up to their billing as the World’s Best Bike Lights. We’re not one to toot our own horn, so we’ll let the internets toot it on our behalf:

Jed Breed

Sean Baylis

Tim Hedstrom

  1. Our new anti-theft seat security, Payback, eclipsed its Kickstarter goal within 48 hours and is thriving. If you want us to protect your ass or just watch us confront a bike thief on camera, check it out here.
  2. We have a new, super-secret product we’ll be unveiling this summer. It’s still in stealth mode so we can’t spill the beans, but those of you with a background in detective work migghhtt be able to piece the clues together from the picture below ; )

Mystery Bicycle

Any guesses?

A Peak behind the Curtain: Assembling the World’s Best Bike Lights

“Rome wasn’t built in a day.”

That’s what we remind ourselves anytime we get frustrated by how long it takes to produce a great, new product.

We’ve come to terms with the fact there are no shortcuts to quality, especially when it comes to making the world’s best bike light.

But now that we’ve figured out the hard stuff, we’re producing your new favorite light en masse and it’s a thing of beauty.

Don’t believe us? See for yourself:

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Aviator and Afterburner: They’re Here and They’re Spectacular

Although we’re buried under layers of Boston snow, the atmosphere at Fortified HQ is unseasonably sweltering.

For that, we can thank the invaluable, sincere support from the world’s best backers and the exciting breakthrough we’ve made on the world’s best bike lights.

We’ve just received our first 100 Aviators and Afterburners from our manufacturers in Shenzhen and they are downright glorious. We’ve rush-ordered 4,900 more (expedited shipping costs be damned!) which will come later this month.

From the seamless collar-locking that’s smoother than butter to the entirely-too-gratifying button-push that emits the perfect “click,” everything is just right.

But that’s enough words for now – we’ll let the pictures speak for themselves.

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Bruno’s Back from Shenzhen and He’s Bearing Gifts in the form of Bike Lights

The excitement level at Fortified HQ is reaching frightening new heights as we rapidly approach the best day of our collective lives.

That glorious day, of course, is the day that we get to deliver the world’s best bike lights to you, the world’s most supportive backers.

The big news of the day is that our rockstar Director of Ops, Bruno, has just returned from our factory in Shenzhen where manufacturing has begun.

In addition to brightening our office with his presence, Bruno came bearing wonderful gifts. No, we’re not talking about the traditional Chinese New Years masks we requested (although those are pretty nifty).

We’re talking about the golden samples of your new favorite bike light!

These magnificent samples are particularly encouraging because, unlike our prototypes, they were produced using the same molds and process that we’ll be using for mass production.

Check out the video below to see the samples in action and hear a brief rundown of the timeline for delivery.


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