slot machines us

Reinventing The Wheel

Behind the scenes with Bike Engineers and Entrepreneurs. Fortified Bicycle Alliance.

Think bicycles are causing traffic for cars? Think again.


Photo by Let’s Bike It!

As everyday cylcists, we’re used to being glared at by drivers who neglect the “share the road” signs (and laws) as they shake their heads and fists and complain about our pesky presence on the road. Despite our best protests and attempts at logic reasoning, we’re  repeatedly told that we’re holding up traffic and blocking the streets.

Well, one group of cyclists in Latvia got creative in celebrating International Car-Free Day and decided that when it comes to demonstrating just how much less congested the streets are with bicycles than cars, it was better to show than tell.

Behold, the bicycle-car!


Seeking Orville / Wilbur Wright or Design for Modern Day Design for Manufacturing (DFM)


Before they were first in flight, Orville and Wilbur manufactured bike gear.  We need their manufacturing talent applied to modern day bike products.

We’re seeking a technical advisor or consultant who will help us revolutionize urban cycling.  We need manufacturing, engineering and DFM help more than business help. Subsequently, this consultant will do more than give abstract advice, but rather get his/her hands dirty and stay ahead of QC problem.

Specifically (s)he will have the 10+ years of the following:

  • Wide experience in various materials, including aluminum, steel, rubbers and various plastics
  • Experience with consumer products that have a mechanical element to them
  • Experience manufacturing product launches overseas
  • DFM expertise in injection molding, CNC machining, and especially metal die casting
  • 10+ years living, breathing, and talking draft angles, wall thicknesses, parting lines and much more complex stuff that we don’t understand
  • Design skills that will prevent product failure in the field

If it’s a company the following are nice to haves:

  • Ability to speak Chinese, or has a bilingual contact on their team
  • Presence in both the US & China – the US for quick service, and China for “boots on the ground”
  • History of negotiating successful and challenging relationships with various overseas suppliers

Ever had your light die unexpectedly during a ride? We’re not OK with that.

We wanted to give you a quick status update on the manufacturing of the Aviator and Afterburner: within the next week, a package of 100 pre-production samples will be arriving at Fortified HQ from Shenzhen, China. We believe most of the bugs we’ve discussed in previous posts have been resolved but we’ll show you when they arrive.

We also wanted to give you an update on another feature we’re tweaking.

Have you ever been in the middle of a ride on a dark night only to have your light die unexpectedly? We have too, and we’re tired of it. Beyond being frustrating it’s frightening and dangerous.  That’s why we’re working to make sure this problem never occurs again, by perfecting the low-battery indicator in the world’s toughest bike lights. Enjoy!

We Want YOU…To Direct Our Next Kickstarter Campaigns!

Calling all visionary film directors – we want you to direct our next Kickstarter campaigns! If you’re passionate about what you do and think you’re up for the task, check out the job description below. All inquiries should be directed to Tivan Amour at


-Team Fortified


Position: Visionary Film Director

Do you dream in storyboards? Do you constantly scribble notes to yourself about skits that would be funny to bring to life? Have you managed successful film projects before?

We are a team of creative entrepreneurs and engineers dedicated to changing the way people bike in the city. 

Here is our most recent project, which is the highest pre-selling bike light of all time:

While we’ve been able to make our videos until now, we need someone to take our ideas and bring them to life better, quicker, and more efficiently than we can ourselves. We have 5 upcoming product launches, all at various stages of ideation, so there will always be work to do. This is a part time position that should range from 5-10 hours per week once we get rolling. 

Who you are:

-Creative: when everyone is looking straight ahead, you’re looking up 

-Highly motivated: you like to make everything happen and fast and as well as possible

-Proven success: You’ve managed successful film projects and have something to show

-Looking for exposure: Our product launches get 100s of thousands of views and our film guys get more work

Does this sound like you?  Please email

Why I Bike


Why I Bike (And How It Almost Killed Me) by Slava Menn as told to Tom Layman

Freedom. That’s why I got on a bike, and that’s why I’m never getting off.

I jumped on a bike 10 years ago, timid as all hell, sticking to the bike lanes, afraid to make moves in the busy, crowded streets of Boston. Then I got a helmet. Then I started riding with confidence and fell in love. And then my new love almost killed me.

My first week on a bike I was in the Back Bay of Boston during a rainy, bone chilling November commute home from work. I moved to the left lane on a busy three lane street and prepared to take a left turn when my front wheel got caught in an expansion joint and I somersaulted over the handlebars. Lying on the pavement I saw the my life flash before my eyes in the form of a black Lincoln Towncar approaching my face. Summoning my inner-ninja in a way that only life-endangering encounters can inspire, I rolled out of the way and onto the curb.

Rattled and road rashed, I took solace in a hotel reception to wash my cuts, compose myself. But something funny and magical happened as I assessed the damage: I realize that this wouldn’t be my downfall. Since that experience, I’ve been riding hard and haven’t looked back.

I occasionally take the subway or drive and around the city, but I’m most free when I’m on my bike. Instead of being underground like a rat or fighting other drivers in my car, I get to ride along the tree-lined Charles River. All it took was a little exercise and endorphins, and I was hooked.  So hooked, that I started making rugged urban bike lights.

We started Fortified Bike to make biking a safer and more convenient joy for everybody in an urban environment and hope that by sharing our stories, we could encourage you to share yours.

So what’s your story? Why do you ride and what has it taught you?

Leave a comment or email us at and we’ll interview you for our blog.

« Older posts